Total Cereal Healthy and Wealthy Sweepstakes
Official Rules

NO PURCHASE NECESSARY. MANY WILL ENTER, FEW WILL WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Total Cereal Healthy and Wealthy Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of General Mills, Inc., Suze Orman Media, Inc., Random House, Inc., ePrize, LLC, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. Administrator: ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Sweepstakes begins on January 28, 2010 at 12:00 a.m. Eastern Time ("ET") and ends on May 31, 2011 at 11:59 p.m. ET (the "Promotion Period") and consists of seventy (70) weekly entry periods (each, an "Entry Period"). For purposes of this Sweepstakes, each Entry Period begins on Thursday at 12:00 a.m. ET and ends the following Wednesday at 11:59 p.m. ET, except for the last Entry Period of the Sweepstakes which begins on Thursday at 12:00 a.m. ET and ends the following Tuesday at 11:59 p.m. ET. Administrator’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: There are two (2) ways to enter the Sweepstakes:

Purchase Total Cereal: During the Promotion Period, purchase a specially-marked box of Total Cereal and locate the entry code on the inside of the box. Once you have located the code, visit www.TotalCereal.com and follow the links and instructions to complete the registration. Complete and submit the registration including a valid home address and the code. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes. Each time you login to enter the Sweepstakes during the Promotion Period you will be required to submit a new code to receive an additional entry.

Enter by Mail: To enter without purchasing a specially-marked box of Total Cereal, hand print your name, address, day and evening phone numbers, email address (if any), and age on a 3" x 5" piece of paper and mail it with proper postage to “Total Cereal Healthy and Wealthy Sweepstakes,” c/o ePrize, LLC, PO Box 1764, Grand Rapids, MI 49501-1764. You will receive one (1) entry into the Sweepstakes. Limit: One (1) entry request per envelope. All mail-in entries must be handwritten. All mail-in entries for each Entry Period must be postmarked by the Wednesday of the particular Entry Period and received by the following Wednesday to be eligible for the drawing on the subsequent Thursday (except for the last Entry Period for which mail-in entries must be postmarked by Tuesday and received by the following Tuesday to be eligible for the drawing on Wednesday). All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Limit: Each participant may enter one (1) time per day up to a maximum of twenty (20) times during the Promotion Period, by any method or combination of methods of entry. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder.

5. Drawings: Administrator is an independent judging organization whose decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Administrator will randomly select the potential Sweepstakes Grand Prize winner from all eligible entries received during the Promotion Period, on or around June 9, 2011. Administrator will randomly select the potential First Prize and Second Prize Sweepstakes winners for each Entry Period from all eligible online and mail in entries received during the applicable Entry Period, on or about eight (8) days following the conclusion of each Entry Period. Non-winning entries will carry-over into each subsequent Entry Period. The following is a breakdown of the prize awarding per Entry Period:

*Prizes drawn per Entry Period shall be a random combination of First and Second Prizes.

The potential winners will be notified by email, mail or phone. The potential Grand Prize winner (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Sponsor, within ten (10) days of the date notice or attempted notice is sent, an Affidavit of Eligibility, Liability & Publicity Release ("Affidavit") in order to claim the prize. If a potential winner cannot be contacted, or fails to sign and return the Affidavit within the required time period (if applicable), potential winner forfeits prize. Potential winner must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner of the Grand Prize or a First Prize is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. At least five (5) alternate drawings will be held after which the prize may, in Sponsor's sole discretion, remain un-awarded. Notwithstanding the foregoing, Sponsor shall use best efforts to award all Grand and First Prizes listed in these Official Rules. Unclaimed Second Prizes will not be awarded. First and Second Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the applicable Entry Period.

6. Prizes:

For all Prizes: Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning the Grand Prize depend on the number of eligible entries received during the Promotion Period. Odds of winning a First or Second Prize depend on the number of eligible entries received during the applicable Entry Period and those carried-over from previous Entry Periods. Limit: one (1) Grand Prize and one (1) First or Second Prize per person. Total ARV of all prizes: $46,239.08.

7. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, Suze Orman Media, Inc., Random House, Inc., Administrator, and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, provided that, if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant's Personal Information: Information collected from entrants is subject Sponsor’s Privacy Policy http://www.generalmills.com/corporate/privacy/privacy.aspx.

13. Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than August 31, 2011. For the Winner List, visit the promotion website through June 9, 2011, complete the form at the bottom of the FAQ, and select "Request a list of winners" in the drop down.

© 2010 ePrize, LLC. All rights reserved.

Random House, Inc. and its affiliates are not connected with this sweepstakes and have not approved, nor endorsed, this sweepstakes, and shall have no liability therefore under any circumstances.